The Beginners Guide to iGaming Affiliate Marketing
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If you want to learn the essence of the iGaming affiliate marketing, you’ve come to the right place.
This beginner’s guide, consisting of six chapters, has everything you need to understand the basics of building and executing your affiliate marketing. You’ll also find links to useful resources from our experts not only on how it works the affiliate world but also how to maximise your exposure and profit.
1/ How iGaming Affiliate Marketing works
Before starting to learn affiliation, you need to understand how it works in the iGaming industry.
2/ Find Prospects
Learn how to handle in depth researches to identify wide range of prospects to grow your affiliate portfolio.
3/ Reach out Strategy
Explore how to maximise the success of establishing a direct communication with your prospects.
4/ Master your Portfolio
Affiliate segmentation, check lists and most importantly, learn how to optimisation and maximise exposure with your affiliates.
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Traffic Sources in the iGaming Affiliation
There are many aspects of Affiliate Marketing. But the best way to expand your vision and opportunities is by diversifying your affiliate portfolio. Following that to keep things simple for now, here are the main types of traffic sources in iGaming.
Google ads (PPC)
This is a high valuable source of customers that uses the paid advertising spots of Google. The most popular approach by affiliates is with top 10 ranking brands. In the iGaming industry many refer to Google ads as just “PPC”.
SEO Affiliates
Pretty straightforward, those are the affiliates that rely on search engines to rank them as higher as possible in order to generate traffic. They can either rank on strong keywords for high volumes or long tail one for the right segment of customers. Either way, this is a high profitable traffic ideal for startups as they usually work on revenue share with small CPA.
Streamers in the Gambling world
Streamers are hard to manage but amazing for branding and acquisitions. Usually they use casino budgets to play while broadcasting it. Popular platforms for streaming based on different locations are: Twitch, kick, YouTube and others.
Remarketing or retargeting
Eaitherway is correct to be used, just this traffic channel is very similar to wine. The more your brand grows and matures the better it works! It heavily relies on the traffic flow to your brand as it uses it to display ads of your casino to those customers. That not only makes them come back to your casino this increases their lifetime revenue but it also encourages those that didn’t complete their registration or first deposit to give it a second try. That’s the source with the best ROI as it relies purely on revenue share for the time being, aughthou it’s expected to add an additional CPA to its model.
ASO
Similar to the search engines in google, ASO traffic offers optimized applications for specific keywords in the app store. Either on Android or Apple it helps you get a great amount of leads from customers that prefer the application over the browser. In their case it’s not mandatory for your business to have a mobile app. What they do is, they act as a browser through the application. Meaning that the user downloads an app from which he can access the casino. Then the application opens the browser in full display masking the navigation of your mobile source, imitating a real application of your casino.
iGaming Marketing Agencies
Dangerous but profitable if managed right. Often those agencies are like a black box, they hide the traffic under different publishers which makes it very hard to manage and optimize. Unfortunately, it’s common for them to change and replace publishers without notifying you. The source of traffic they bring can vary and often it consists of all of the above.
Social Traffic
Mostly relying on Meta and Tiktok but not limited to those two. This source of traffic offers high volumes of clicks and leads with very low conversions and value. The reason behind the bunk of leads and low profitability is due to the intention of the customer. Unlike the above sources, the user here does not look proactively to gamble. Meaning that the advertiser usually relies on different types of hooks in order to engage and stimulate the user to sign with your brand.