The process of launching a gambling company

Before launch of your Gambling Project

Here, we aim to cover the process of launching a brand for the first time. This article is ideal for new startups and people with little or no experience in the iGaming business. Following the necessary steps below will help you launch your gambling project smoothly without any turbulence later on. Keep in mind that here we will cover the period after you have already established the back office and front end of your brand. In the ideal situation, this means you are going to have a month or two till going live.

Setup your on-boarding CRM campaigns

This job should be done as soon as you have your brand back office ready as it requires a lot of time. Before we move on, you only need to ensure that the integration with the CRM tool is actually completed. What you need to focus on here are the automations. The power of the tool is rooted in the automations and segmentations it is capable of. Make sure you cover the most important Tunnels to ensure maximum retention as well as conversions. Last but not least, it’s not a bad idea to ensure that your CRM platform supports the following add ons: SMS, push-up and mobile notifications. If not, make sure to add them.

Build your Acquisition Strategy

Alongside your hard-working CRM team, you should start working on your Acquisition strategy, unless you already have a ready one from your business case. Affiliate marketing is by far the most common way for both building traffic and rapid market penetration. We always recommend startups to have at least one expert in this field as it’s quintessential for the success of your online gaming brand. The utilization of Reportbook as an affiliate platform will ensure high growth as it offers great insights and various abuse indicators. Last but not least, make sure that the Acquisition Strategy is further supported by a decent P&L for the first 6 Months.

Reportbook

The tool that minimize risk and maximize your opportunities. 

Affiliate strategy for business with low expertise

We highly recommend you to start with a simple research on Google in order to build a list of all SEO affiliates in the market. Use an extended list of search terms to ensure you have covered most of the niche partners. As next steps, try to dig as much information as possible about the website, such as but not limited to:

  • All contact types
  • Website type
  • Content focus

We recommend this approach as getting in touch with SEO partners is much easier than striving to implement any other type of traffic. What’s more, this traffic source is easily managed in the beginning as they work mostly on RS% deals or Hybrids with low CPA. The second, traffic source that is both fairly priced and easy to access are the influencers.

Ensure your PSP are working from the targeted Markets

If everything aforementioned is set, the next step is to make sure  your payment options are working in the country you are targeting. It’s really important not to use any online banking solutions like Revolut during the tests. Furthermore, you should not try with credit/debit cards not issued by a local bank. Ideally, you need local people to handle the testing phase with more than one source. Personally, I believe that this is the most important aspect of the business and you must be very confident with the right implementation of it.

Final QA Checklist

When you believe that you have everything in place to start your iGaming project, we advise you to spare a week of your time and let all of your team members participate in the brand testing as a customer.Your team should go through all possible interactions with the different systems to ensure  there are no bugs. This is the list of things you must double check: 

  • All PSPs yet again.
  • All tracking links from the affiliate platform are working properly.
  • All files are synchronized to your affiliate platform regularly.
  • There are no issues with your signup and login forms.
  • All game providers are working properly.
  • All emails from the CRM arrive in your inbox (Not the Spam or Promotion folders)  Extensive testing with all Gmail accounts is mandatory!
  • Deposit with bonuses
  • Make sure bonuses are working properly towards the wagering.
  • Make sure free spins are rewarded and can be used on all providers they are meant for.
  • Test bets settlement, cashout option for sport

On-board few Affiliates

Once you pass the QA phase, I recommend you to integrate a few partners from the targeted market before going for a hard push. This will help you evaluate your brand performance and make some final adjustments, if necessary. One week should be enough for this, unless you have some tangible feedback. Overall, that’s the best approach to safely check how the product is performing in your focused GEO’s. Keep in mind that you have only one opportunity to make a first good impression on your customers as well as your partners.

Announce the launch of your Gambling Project

As soon as you have completed all the steps above, it’s time to spread the word. By now, your creatives and communication strategies should already be prepared  for both your customers and partners. Contact all potential affiliates and get ready to welcome your new customers. Last but not least, Good Luck from all the Team of Reportbook!

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