The most crucial platforms to support your Gambling Business

Nowadays, software is an inevitable part of any business daily operations. In order to be efficient, you need the right tools that will not only enhance their strategy, but will also fit their personal approach to management. In this article,we aren’t going to cover B2B Suppliers for Casino or Sportsbook engines. Nonetheless, we are going to talk about the platforms that will provide the support one needs in the most crucial aspects of operating a business in the Gambling industry.

The most important platforms

Here is the list of the platforms we consider crucial and mandatory for any iGaming business.

• • Affiliate Platform

    • Report-book

  • CRM

  • Management Tool

  • BI

  • Other Tools & Platforms

    • SMS

    • Telesales

    • Automated KYC

    • Template Creator

Why is the Affiliate Platform the most crucial of them all?

The two main features, making the Affiliate Platform the primary key factor for the success of any online gambling business.Firstly, it acts as a facilitator for 90% of all brands in the industry to receive high quality traffic through external partners. Secondly, one’s affiliate partners’ remuneration will be based on the performance and calculations of the platform, effectively becoming the most quintessential asset in the online gaming world.

Reportbook, the ultimate Affiliate Platform

We believe Reportbook is the only platform right now built with the objective of enhancing business growth, cost optimization and team management. This platform is suitable for both startups and well- established companies. We highly recommend Reportbook due to the coherent structure and superior quality of its software solution. Currently, It is the only digital product created by experts in the industry and specifically made for the iGaming industry.

CRM Platform

As soon as one secures traffic through the Affiliate Platform, the second most important thing is to secure its engagement and retention. The CRM platform tackles these crucial tasks effectively and efficiently. CrazyBearz is a tool we highly recommend here. It is regarded as the best tool when it comes to building marketing campaigns, customer tunnels and communication channels. As a result, it greatly elevates the lifetime value of one’s customers, making it a must-have for every business. Where the biggest advantage of CrazyBearz is the inhouse BI tool which can help you make smarter decisions for your campaigns.

Management Tool

In our opinion, many neglect the significance of this tool. Its main role is to fully optimize one’s operational expenditure through  efficient distribution and management of tasks, projects and people. Unfortunately, we can’t recommend any particular management tool here as we haven’t found one that ticks all the boxes. Nevertheless , every company  has  distinct  needs as well as  business approach. As we like to say, there is no perfect company, perhaps  this applies for the management tool as well.

BI, best suited for midsize companies

We are not going to spend time explaining why this tool is not only useful but immensely vital.  Data is everything, that’s our philosophy! BI enhances the operation decision making, significantly reduces the workload of one’s analytical team and devises a simple, yet useful overview of one’s business. Our recommendation is none other than the aforementioned CrazyBears software. Their outstanding integration of CRM with BI easily takes the analytical capabilities of one’s business  to the next level. Furthermore, the flexibility they provide in terms of customer development is more than enough to recognize them as the leading software in the industry.

Other Mandatory Platforms

Last but not least, there are a few platforms mainly having a facilitating rather than a primary role in achieving success in the online gaming industry. You will need them mostly to achieve higher performance in retention and conversions. These tools are the least important ones as they come in handy when traffic volumes increase substantially.

SMS Tool

As CRM tools do not maintain SMS functionality, one will need an integration with third party providers of this feature. We highly recommend enabling this tool as conversions on campaigns via SMS are twice as high when compared to the conventional email channels.

Telesales Tool

If there is something that converts even better than SMS, this undoubtedly is telesales. To be able to get hold of one’s customers on the phone ensures very high results, not only in terms of retention but also in terms of product feedback. There are two ways one can integrate telesales into their business kit. The first viable option is the formation of a domestic telemarketing team through integration of telesales capabilities via third party providers. The utilization of an outsourcing telesales company is the other simpler, yet effective way to greatly boost conversions of one’s business. A great outsourcing telesales company, highly recommended by us, is called Enteractive. In our experience with them, they brought in more conversions  in some GEO’s than our domestic team.

Automated KYC

Any tool that will help you optimize the KYC speed will come very handy. As the brand grows, this is the first aspect of the business that starts to suffer. Delayed KYC often results negatively on the brand reputation as well as the odds of sustaining your VIP customers. If a manual KYC takes up to 2 business days as per the industry SLA, the automated one requires few seconds. Popular tool that we have used in the past is Jumio, can’t say it’s perfect or the best but it reduce the workload with like 70%.

Template builders

Not every gambling platform offers flexibility in building landing pages or newsletters. To help our readers overcome this issue, we’ve come across the following company, Coddess.online.  They are a software agency that specializes in website development and optimization. In our experience with them, we were pleasantly surprised by their really agile and polished solutions. With their help, you can easily manage your desired templates, creating superb customer experience and boost your performance.

Conclusion

There are platforms that are quintessential for any iGaming business’ day-to-day operations and such that are highly recommended to have in order to boost one’s brand performance and recognition. Our advice is to carefully research and, if possible, test each platform so one can be sure it will effectively address their company needs. Last but not least, one needs to make sure to recruit the experts who will be using the platform before selecting the most appropriate platform for their business.