Reach out strategy: Maximise your response rate

Part 1

Maximise response rates

There are numerous ways to increase your odds of getting in touch and sealing a deal with an affiliate. Here we will cover the best practices and tools that will bring you the best success.

Use more than one contact option

Don’t rely only on the email or the contact form you’ve found on the website. Go deeper, try to find people associated with this website on linked in. You can also search for someone in skype or telegram under the domain name. What more, you can also search for similar websites or articles about the acquisition of the website. Anything that can lead to another lead or agency that stands behind the website will be extremely helpful to you.

The more the contact options, the higher the chance of actually someone seeing your inquiry.

Best converting channels

Emails hit the lowest conversion rates by far. On the contrary, skype, telegram and linkedin are working extremely well. Aughthou, it’s really hard to find anything in those channels just by seeing one website, it’s worth the try to dig in.

Part 2

You have one chance making good first impression

Do your homework and be patient when approaching an affiliate for the first time. It’s really important to not push away your partner. Build different strategies as to how to approach affiliates and make sure to measure your success rates with each of them. Still, in our experience a tailored approach for each individual affiliate works best.

How to make it tailor for the affiliate

Let’s take as an example the below website and try to build it as tailored as possible your email or skype intro.

What you should look for are the keywords in the article, navigation and the content that targets the customers. Here are our findings and how we would incorporate them in our communication

1. Following that, the article clearly states that those are the best casinos for Finland! Don’t list all the GEO’s you have and target, no point
   • Finland is one of our main targets at the moment and it will be great if we can get our brand live with you.

2. Whatever, the affiliate believes it’s important for the customer will be listed in the top list. In his case it’s the payout time and game providers.
   • Our 24h payouts and over 35 different game providers makes us extremely competitive in the market.
3. Your backup plan, “Crypto” is highlighted as a hot topic in their nav bar, meaning the affiliate has an interest in leading customers to it.
   • Last but not least we are investing more and more into our Crypto product to diversify our portfolio of customers. Here I see great potential to join forces on that topic to mutually grow together.

nsightful:

Keep in mind that different traffic sources have different understanding of the business. You need to tailor your approach for each source by providing the most relevant information. 

Read more as what’s important to each traffic source in our article:

Part 3

Mistakes to avoid while contacting the affiliates

There are many wrong steps that you can take. Affiliates are sensitive and sometimes even the smallest detail may push them away. Here are the most common mistakes affiliate managers make while reaching out to their prospects.

Sending the same email to all affiliates. Keep in mind that most of the affiliates have multiple sites and seeing the same email is highly likely to offend them.

Too much info… People are busy, sending a novel describing your story, business, product and future is too much. People will simply ignore it. Keep it straight forward with the most important information only.

Check your product before starting spamming! Make sure your site is accessible from the given location, everything works and the user lands on the proper pages. It’s very important to ensure the right payments are visible in the cashier as well.

One followup is simply enough. Before contacting the affiliate again, give it some time. Usually we recommend a one to two months break after the second email.

A relaxing tip:

Hostinger offers a great tool for emailing that allows you to see which affiliate opened your email. This can tremendously help building more tailored approach towards the affiliate as well as to avoid wasting time on dead mailboxes.

Reality Check

It’s not easy, in fact the response rates are as low as single digits most of the time. You need a lot of experience and tests to reach the double digit. Nowadays, with so many brands, affiliates are also not so keen on newcomers. However, consistency and details are capable of taking you to the next step. Unfortunately, building a portfolio takes time and requires attention from your team.

Conclusion

This is the hardest part of the business. Focus on being exceptional here and try to be as tailored as possible, while also focusing on volumes. The more active you are here the better the results will be.